Thursday, 29 March 2012

A day without laughter is a day wasted. -Charlie Chaplin

Wouldn't we all agree with the good old saying “laughter is the best medicine”? However bad a mood or angry we are, just one good hearty laugh can make it all go away in a jiffy. Humour can make the worst situations and scenarios pass by in a flash. Don’t we all love spending time with people who are funny? Just their presence and the way they perceive things, make us feel better and happier. We all must have noticed how contagious laughter is, if someone is laughing sitting right next to you, more often than not you will join in on the joke and start laughing. Being around happy and fun people definitely makes you happier, as your emotional state not only depends on your thoughts and actions but also majorly on the people who are around you.

Laughter can lift up the mood of an entire group of people as it’s so contagious. Rarely do you see a group of people where a few are laughing and others scowling and sulking. Laughter also increases communication and social interactions. Another great thing about humour is that it keeps you from thinking about negative emotions like anger and stress and helps you make the most of the smaller, more positive emotions.

In all our previous blog posts we have spoken about the relationship shared between a Swift and a Swift owner in a more serious manner. However this does not mean that Swift owners and the Swift itself are all work and no play. Having fun is a major part of the Swift’ repertoire and this is why we are having an entire laughter celebration on our Swift fan page. We are going to be talking about every aspect of humour and laughter, right from funny pranks you could play on people around you to jokes on office clowns. We strongly urge you to go check out our laughter celebration tab and get your daily dose of laughter.


Tuesday, 13 March 2012

Adorn and Accessorize


Your car isn’t just something that gets you from point A to point B; it’s an extension of your personality and style. Your car reflects you in many ways; you can always tell a few basic things about a person by looking at his car. Hence, many car lovers thoroughly enjoy accessorizing their cars to set them apart from the rest of the clutter. We at Maruti also offer every Swift owner with this opportunity. We have an entire range of accessories custom made for your Swift, right from styling kits to music and security systems, there is everything available to make you far swifter. There are loads of accessories available to make your Swift look swifter both from the interior and the exterior.


For the exterior there is an entire styling kit which includes a front, rear and side spoiler and also an upper body spoiler. This would take the sporty quotient of your Swift notches higher than it already is. You could also get the vision plus fog lights which make driving in foggy conditions child’s play. Another great and useful accessory is the front and rear bumper corner protector, which considering how close to each other cars are in our traffic infested cities, would save your Swift from all possible scratches. Also we have three different body graphics designed specifically for the Swift; Offsports, Redefined, Dot Magic and Swirl. All these three body graphics have a unique style and texture and speak volumes about the driver’s personality. They would set the style factor soaring in your Swift, and your car would be the subject of envy by anyone who sets their eyes on it.


There are also multiple accessories to add to the opulence and comfort of the interior of your Swift. You could choose from the various seat covers which are tailor made for the Swift. Whether a simple beige or a sporty and youthful red and black, the choice is entirely up to you. If you’re one who loves driving to every destination no matter the distance, you could opt for a GPS navigation system to help you find every destination and movie buffs could get a roof flip monitor to ensure no boredom to the people sitting at the rear. Also there are many other interior accessories like floor mats, advanced security systems and various audio systems and speakers from which one could choose.

 
The list of accessories doesn’t end here, go to the official Swift accessories brochure and have a look at the entire brochure of accessories custom made for your Swift and learn how to make your Swift reflect you and your personality in every possible way.

Monday, 20 February 2012

travelogue of a swift lover


We have spoken about the relationship shared between a Swift owner and his Swift in previous blog posts; however, let’s look at this same relationship in a little more detail. The Swift is the epitome in its segment; it’s looked up to by all the other hatchbacks. There hasn’t been a single car till date which could match the popularity and sales that the Swift has achieved time and time again. It has won the prestigious ICOTY (Indian car of the year) award twice; this is a feat which no other car has ever achieved.

All Swift owners realize this and are proud that they own Swifts'. It’s what sets them apart from the clutter and gives them an identity of their own. The Swift is not just any hatchback but it’s the hatchback to own. Many may say the Maruti 800 was more of a success, but one seems to forget that back when the Maruti 800 was the top selling car, people had a mere handful of options to choose from. Today, even keeping track of the names of all the hatchbacks being launched, is a difficult and cumbersome task. The options are numerous and mind boggling. In spite of all this, the Swift has a firm strong hold of the hatchback segment.

Let’s take a look at a travelogue written by a proud Swift owner, Smita Prakash, who inspite of heavy rains and weather, which would put most plans on hold, went ahead with her Mussoorie trip because of the sheer confidence and belief she had in her Swift.

We chose to go to Mussoorie. Our Ganeshpyari (my Swift as we fondly called it!) was in top shape. The little Ganesha Idol on the dashboard was the source of that nickname. It had already taken Lucknow in its stride and was ready for more challenges.
We were excited about the trip. It started to drizzle as I started Ganeshpyari. You sure, you wanna start the journey in this weather? asked Meera, an eyebrow raised. Don't worry, our Ganeshpyari won't let us down, I replied. 

This shows us the extent of love, care and confidence one feels for their Swift. It’s not just a car but as good as a best friend and companion. Every Swift owner firmly believes that their Swift will never let them down and pull through in the direst of situations as seen in the above travelogue. 

Monday, 30 January 2012

“Accept the challenges so that you can feel the exhilaration of victory”


Victory for some isn’t an option but the only way forward. The attitude which a handful of people possess, one that screams out never say die, is what drives these people forward to achieve everything they set their sights on. For these people defeat is something unheard of. Victory is the end all of everything, and performance is always at an absolutely optimum level. The only goal in context to the task at hand is, hitting the bull’s-eye.


The same can be said about the Maruti Swift and a Swift owner, forfeit and defeat are words that have no meaning to them and the only way forward is triumph. The Swift is a car, which leaves anybody who looks at it in complete awe and creates a wave of envy towards the person sitting in the driver’s seat. The personality the Swift possesses is a mix bag of power, performance and safety all nestled into one beautiful and mesmerizing car which we see today.


The Swift won the extremely prestigious Indian Car of the Year (ICOTY) award for 2012, this was across all the car segments and proves how superior the Swift really is. The ICOTY award is the most prominent and prestigious award in the Indian auto car industry as, a jury of people across all the major automobile bodies such as top gear, autocar, overdrive etc come up with a collaborative decision as to which the Indian Car Of The Year (ICOTY) should be. The Swift has won this award once before in 2006 when it was first launched.


Winning such prestigious awards again just shows how this car has always been the epitome, not only in its segment but also across the entire automobile industry. There is obviously a reason as to why you see a Maruti Swift on literally every nook and corner of every street across the country. 

Friday, 20 January 2012

Swift at the Auto Expo 2012


2012 began with a huge bang for the Indian automotive industry, as the biggest auto show in India, the Indian Auto Expo commenced from the 5th of January and concluded on the 11th of January 2012. This was a whale of an event, which featured over 1500 participants from over 23 different countries all showcasing their vehicles and vehicle components. Maruti Suzuki being the largest Indian car manufacturer had an enormous pavilion showcasing all their cars.
                                                                                      
The theme for Maruti Suzuki’s pavilion was “Way of Life”. This revolved around the fast paced and high-powered lifestyle, which we are all a part of today. The pavilion showcased an array of automobiles that were divided into five different zones, which showcased their cars on the basis of their segment and style. The most alive and energy fuelled zone namely the “Sporty” fleet was the one which included the Maruti Swift. This zone showcased the most awe-inspiring cars that Maruti produces.

At the Auto Expo this year Maruti Suzuki showcased a futuristic and further evolved version of the Swift, the Swift Night Rider. This car was a shade of maroon and its metallic finish made it look leagues above any other car you have seen before. Having some beautifully crafted side skirts and front, rear bumpers gave the Night Rider an edge above everyone else.



The Night Rider was the life of every moment so to speak, it was always the centre of attention and nobody could help but stare at it with the biggest inner wish of owning one someday. Just looking at the Swift Night Rider made one realize how unforgettable and exhilarating an experience it would be, driving one.



The Night Rider is a concept car, which means its still in the testing and development stages. But this maybe what Maruti Suzuki has planned for the future. With our very own Swift just getting better and better with time it would be no surprise if a few years down the line the Night Rider we all have fallen in love with was available for us to own. That would be a dream come true for many of us.




Monday, 26 December 2011

Swift yet Safe


It takes 8,460 bolts to assemble an automobile, and one nut to scatter it all over the road

A Swift owner is responsible by nature and completely liable for his actions. His personality is reflected in his/her car. It’s sleek, stylish and fast but always in control. The Swift is far more than just a car in the eyes of its owner.

The bond shared between the owner and his Swift is that of trust and friendship. The trust that the car would pull through for its owner in the most difficult and impossible of situations, A Swift owner respects and loves his car and treats it with a lot more care than you would normally do for any inanimate object.

As we are entering the holiday season, all of us are going to be partying and celebrating this Christmas and New Years. The one main issue which poses a threat and a major safety concern is drinking and driving. This is one problem which just keeps getting worse and is something which can easily be avoided.

Being responsible and in-charge of his own life, a Swift owner would never risk any damage to his car over just a few drinks. The bond shared between the owner and his Swift is to strong to risk drinking and driving, a swift owner cares about his own life, the people’s lives who are in his car and of course for his Swift, and hence drinking and driving would be a complete taboo.

 As this is the season of cheer and not fear there are various ways in which we could avoid drinking and driving. Appoint a friend who’s going to be sober as the designated driver for the night, and stick by that decision. Or if all your friends are in the celebration mode, there are various agencies which provide drivers on hire for the night. So basically you drink and they drive.

If none of the above options suit you, there are always taxis available at every nook and corner. Let your car take a rest for a day and enjoy new years too, and just catch a taxi to your desired party destination.

Whatever your decision, we request you to not drink and drive this Christmas and New Years as drinking and driving is a gamble that you just cant win, no matter how lucky you may think you are. 

Wednesday, 21 December 2011

Swift Performance



The first priority on the mind of any car buyer is performance. It leads the race in the aspects one looks at when planning to purchase a car. The interiors, exteriors and features are all second fiddle to the performance of the car.

The moment you sit in the driver’s seat and hear the engines purr grow into a loud aggressive roar it gives you the sense of pride and satisfaction and it clears any doubt in your mind as to whether you bought the right car. The engine is the heart of any car and it makes the blood flow to all parts of the body and gives life to your car.

Exactly in this way the Maruti Swift is powered by an exquisite engine, both the diesel and petrol versions set benchmarks for others to follow in their class.

We shall first talk about the petrol engine in slight detail. The all new Maruti Swift is powered by an advanced K-series engine which is patented by Maruti. It has an increased power output of 87ps, which makes for a quicker, zippier and overall a more refined driving experience.

The Swift is the only car in its class which is given life by a 16-valve light weight DOHC (Double Over Head Camshaft) engine which creates better durability and lowers friction substantially. The new Swift gives an improved mileage of 18.6kmpl and the K-series engine being all aluminum and very light weight, not only gives the Swift a improved power to weight ratio but also initiates longer spark plug life(40,000kms) and oil change intervals(10,000kms).

The diesel version of the Swift is given life by the award winning DDiS engine. The perfect partnership between Turbochargers and Intercoolers makes combustion far more efficient and gives the new Swift additional torque. The DDiS engine also works on the DOHC (Double Over Head Camshaft) system which boosts performance by leaps and bounds. The 16-valve Cylinder Head initiates better fuel combustion and cleaner emissions. The diesel variant boasts a mileage of 22.9 kmpl.

One concern on most people’s mind who desire to purchase a diesel car is, high maintenance. However, the combination of the Chain Drive Timing System and Auto Tenstioner make for very precise valve timings. This means its maintenance free for the entire life of the engine.

All these factors show us how superior the Swift is in its class and how it will always be the quintessential hatchback and always epitomized in its segment.