A matter of true love and passion

     With looks that mesmerize and power that sets the pulse racing, the Maruti Swift is definitely more than just a car – it is passion personified. The moment you set eyes on it all you can imagine is getting into the driving seat, pushing the throttle and hearing the engine roar in response. Once you actually turn the ignition on; the slow purr of the Swift that grows into a powerful roar makes you aware of this stylish car coming to life. The buzz of anticipation that you then feel is what makes Swift the most sought after cars today.

     Driving a Swift brings feeling of immense pride and confidence as you cruise around in your stylish car. The Swift commands attention from everyone the moment it appears on the scene and that alone is enough to make the one behind the wheel feel like the man or the woman in control of his or her destiny. It’s this confidence that is then reflected in the supreme manner in which Swift owners drive their car. It’s a symbol of their personality – a sleek, stylish, fast car which is always in control. With safety features that allow you to relax and enjoy the ride, the Swift is a car that believes in taking care of the one who drives it.

     The Swift stands for a lot more than just being a car in the eyes of its owner – they share a bond of friendship. The Swift pulls through in the most difficult of situations giving it an extra edge over any other car. The athletic stance and beautifully crafted aerodynamic lines make you fall in love with the car the moment you set your eyes on it. To add to that, the stylish vertical tail lamp, unique extended headlamp and dynamic front grille scream out power and passion, which is instantly felt by anyone sitting inside the Swift.

     The Maruti Swift with its gorgeously crafted looks and astounding features amplifies its owners’ the need to achieve and be successful in life. It’s a go-getter’s car. The ones who crave for success, for power, for beauty, for speed and are yet aware of risks and put safety first are traits that define the people who swear by the Swift.

     Above all, the Swift is class on wheels. The superior upholstery just makes one sink into the seat and not want to move an inch. The sporty exterior of the Swift works in perfect sync with its high quality and classy interiors. It makes for the perfect package, which includes masculine power and sportiness, as well as safety and pure class.

     No wonder then that a Swift owner is supremely possessive about his or her car and won’t let anyone else behind the wheels! It’s a matter of true love and passion after all!

Why we love the Swift ?

     The Swift was launched in Indian car markets in 2005 prior to being a huge success across the globe in countries like China and Hungary. It was no different in India; the Swift dominated the sales in the automobile industry and was another feather in Maruti’s hat of success. The Swift is one of the most iconic cars in Maruti’s stable and no car in its segment can challenge it.

     In August 2011’ the much awaited all new Maruti Swift was launched, which took the Swift brand name to a whole new level as it was loaded with features that no car in its class possesses. The booking went off the hook and people couldn’t wait to get a glimpse of all the changes and modifications that had been done to it. This shows what a cult stature the Swift has acquired. Some of the features include:

• The already dynamic design has been further improved as seen with the extended headlights and stylish vertical tail lamps.

• All petrol variants have Maruti Suzuki’s patented all aluminum k-series engines which along with reducing the overall weight of the car also makes for higher spark plug life and longer oil, change intervals and petrol variants have VVT (variable valve technology) technology in their engines which boosts their overall efficiency.

• The diesel variants are given life by Maruti Suzuki’s DDiS engine which won the international engine of the year award in Europe in 2006.

• The ABS braking system also incorporates a motor speed regulation system for superior braking in high speed situations.

• The new Swift has a highly insulated passenger cabin for reduction of NVH (noise, vibrations and harshness)

• The new T- shaped dashboard with waterfall centre console adds to the spunk and attitude of the car.

• The all-new cockpit style interiors enhances the overall in-cabin experience. It adds to the spunk and sportiness of the Swift.

• The D.S.P (Digital Signal Processing) feature understands the speed at which you’re driving and based on that increases or reduces the volume of the music playing.

• RBSS (Rally Based Suspension System) makes for strengthened suspension, which means you wont feel any one of the several bumps on the road.

     This shows you how much more the New Swift has to offer. Maruti has dug deep yet again and surprised us by perfecting something which we all already saw as perfect. It truly fits the caption The New Swift, More Swift. 

The Swift Evolution!

    

It all started with two wheels, which led to a revolution. The world witnessed the birth of a fierce, sporty, rigid and adventurous car, The Maruti Suzuki Swift. And it all started with an inspirational design

The evolution of the Swift began with the inspirational design of the legendary Suzuki Hayabusa. The radical and innovative design made way to the next step of developing a legend today.

Then came the birth of the GSX R4, a futuristic take on what Suzuki can achieve, just with something small. However this was a concept, which gave way for more ideas and incentives to make the next successor.

2002 gave way to a body that would eventually mould the GSX-R4 concept to the Concept S, work was still in the pipeline. Slowly making way to a brighter prospective.

Variations were made to the Concept S, including a unique open top convertible called the Concept S2. A first of its kind.

2005 was the year of the birth of the Maruti Suzuki Swift, which took the automotive industry by storm.

The Swift made waves in the industry, which gave way to newer and improved variants.

Diesel engines set a standard, and the Swift Diesel made it a level up.

Tweaks in the performance and looks, the love for this car grew larger and larger.

2010' : Maruti suzuki introduced their patented 'K' series engines which were fully aluminum engines that made for superior performance and durability.

The Swift was born as simple but excellent vehicle to make any one who drives it crazy.

It grew from those two wheels to a legend today.

It has taken off and till today, never looked back.

 

2011' : The all new Maruti Suzuki Swift is launched with over 13 features which no other car in its class possesses
- VVT/DDIS engine
- 15" signature alloys
- Next generation Rally based suspension system
- Tilt steering and driver seat height adjustment would be naming a few.

The Maruti Suzuki Swift is a result of a decade long evolution which from just a concept has evolved into what you see today.
It truly represents everything 'More'. More passion, excitement,energy and of course more attitude. In other words the New Swift is MORE SWIFT.