Some men take good care of a car; others treat it like one of the family.

We’ve all heard of boys and their toys, it’s a commonly used phrase to describe how as a boy grows into a man, action figures make way for cars and other cool gadgets. However cars top the list, rarely would you meet a guy who isn’t into cars and who doesn’t already have a list of the top ten cars he wishes to own already prepared and thought through. The relationship of a man and his car is far beyond that of a person and an inanimate object, it’s a relationship that is based on love, respect and pride. As they say a man’s car reflects him as a person. For many, the Swift has proven to be that dream car and being the only car in the Indian market to ever win two ICOTY (Indian car of the year) awards, its no surprise why!

Take a look at one instance of a Swift owner talking about his swift with utmost pride and passion by writing a travelogue of a road trip he recently made in his car. This is what Mr. Deepak Kajal from New Delhi had to say after his first road trip in his prized swift.

“I quickly finished mywork in the evening and headed towards Mussoorie again as I was free for nexttwo days arose to surprise that my beast (my swift) climbed all the way in thethird gear, that showed the power my car possessed. I reached Mussoorie ataround 6 pm and again to my surprise one of mycousin(who was already there with his team trip) found me there. We simplybooked a room near Ghandhi chowk and next day enjoyed Kempty falls, Sir GeorgeEverest House (It was the most amazing point that thrilled both of us as the wayto reach there was full of pits, stones, sloppy and slippery but for my Swiftit was nothing) and the view from Everest View point was astonishing. We spendsome three hours sitting on the cliff must say that if you’re in Mussoorie youmust visit this place. Finally I started forDelhi at about 2130 hrs and reach home at about 0300 hrs in the early morning.The performance by my Swift VDI was superb and made me start planning roadtrips to other destinations like Manali and Rohtang.”

This experience shows us how a Swift never disappoints its owner and in this case, drives its owner to think about future plans to make and destinations to visit. This is one of the several reasons why the Swift is the most sought after car in its segment and will always be the epitome in its segment.

Without music life would be a mistake -Friedrich Nietzsche

This was a quote by one of the most famous philosophers ever to walk the face of the planet. Music is all around us in so many different forms, whether it’s the bird chirping when you wake up every morning or the sound of the rain pouring down while you’re trying to sleep, there is music of some form in everything you hear. Music brings us all together; it rids one of all boundaries, discriminations and barriers. You can sit down with your grandfather and enjoy a song with him, even if you have nothing to talk about. Music is the easiest way to connect with a person.

Each of us have met a fair share of people and only struck a conversation with them based on their music choice and taste. Apart from the fantasy of growing up and becoming a cricketer, pilot or doctor, I’m sure the one thing most of us wanted to be was a rockstar. Just to live your whole life playing your instrument and creating music and lyrics is a fantasy which we have all seen ourselves live. And let’s not forget the all the attention, money and the fact that you’re doing something you love, that comes hand in hand with being a famous musician.

In India we have some form of music in everything we do, whether it’s a wedding ceremony or a prayer meeting, music is always a major part of the ordeal. Even every time we go out to a club or for a party the first thing that makes or breaks the party is the music. This shows us how music is used to enhance and boost every situation. There are music festivals held the world over for music lovers of literally every different genre. How boring would life be without music? There would be nothing to help us feel, and to inspire us to be better then what we are. Music stirs every emotion within us and so often we get the feeling of complete awe after listening to a song.

Musicians write and sing about everything from love to politics, certain artists have made a tremendous difference politically and culturally, the best examples being Bob Dylan and Bob Marley. Their music will live on within the hearts of others for generations.

Bob Marley, Live in Concert

Even when we’re driving, the best thing to do is just turn on your stereo and turn up the volume. The feeling of driving on a nice open road while listening to your favorite song or artist is the closest it gets to bliss, so come be a part of the Swift life by sharing with us your favorite song when you’re stepping on the gas while cruising across the highway. 

Also, check out the latest issue of the Swift life magazine on our facebook page which is a tribute to all our favorite artists who helped make this world a happier place with their beautiful lyrics and harmonies. So in the words of the legendary Jim Morrison of The Doors, “yeah, keep your eyes on the road, your hand upon the wheel...”

Swift Life, July Edition.