Radio Show Amplitude by Swift Play

Don’t miss out on the show ‘Amplitude’ during Swift Play on Radiowalla.in

It’s become a little more important to have the Swift Play app on your phone! In partnership with Radiowalla we are happy to present a groovy new show called ‘Amplitude’ on Saturday from 9 pm to 12 am! We have got hosts Evita Louis and DJ Vanshi to spin you great tracks to make your Saturday night fun and funky! It’s time you moved your body to the beats and brought the house down!

 You can download the Swift Play App here:

Swift Play Android App Download URL:  http://bit.ly/ZeB0as

Swift Play iPhone App Download URL:   http://bit.ly/X8OOA9

Swift & Steady Modification

The possibilities with a car are endless. There is always a way of improving your car for the better, be it the exterior or the interior. People also tweak their engines in order to improve aspects such as performance and power.  Considering how there will never be a car you own which is the only one of its kind, modifying your car isn’t a bad idea. In fact it would be great to add your own touch of uniqueness and let your car reflect your personality.

Let’s take a look at a few of the various things one could do in order to add to the visual appeal of your car. For starters, you could get a nice specialized car audio system in your car. Add a bass tube and subwoofer, and boy will that make a difference. There are several audio systems available in the market, each quipped with the latest features like Bluetooth and a USB port.

Another thing you could do is change the seats or seat covers. Top quality leather seats reflect greatly on the car owner’s insistence on perfection and also greatly add to the comfort of the passenger.

You could add a few other things to the interior of your car; say for example, a tachometer. This would help you keep your eyes on the road and exactly know your revs.  A GPS navigation system, this large touch screen device would make your car look fancy and also guide you wherever your destination is.

A paint job would probably be the most noticeable change one can make to their car. So if you’ve been contemplating on changing the colour of your car for a long time, don’t waste more time and go do it. Seeing your car in an entirely new colour would bring the biggest smile to your face. You could also add a few graphics to the exterior of your car. This would greatly improve the style quotient of your car, maybe even design the graphics yourself to make it one of a kind.

Another exterior addition to your car could be a spoiler. This would lend a very sporty feel to your car and also greatly help the aerodynamics of your car. You could also add a side skirting or a body kit to your car to enhance the exterior look and feel.

So what are you waiting for, if you’re one who has a list of modifications you've always wanted to do, stop procrastinating and get on it.

We the Swift

For some people, a car isn’t just an inanimate object which gets you from point A to B. It isn’t some expensive possession which you are forced to take care of, just because of its price. It is instead, a part of your family, and is an equivalent of your son or brother, for whom you would do everything in your power to protect and take care of. Hence goes the saying, “some people take good care of a car; others treat it like one of the family”. This perfectly describes everything we’re trying to say in the above paragraph.

For such people their car is a companion, they do not need a friend to accompany them on a long drive, the feeling of them sitting in the pilot seat of their car, with all the liberty to tap the accelerator is as good as it gets. They would choose that over a backseat driver trying to give them tips on how they can drive better.

Swift owners are such a breed of people; they are extremely passionate about their car and share a special bond with their vehicle. This is what helps them excel in their everyday life and stand out from the rest of the clutter. Pride, respect, appreciation, honour and love are some of the words a Swift owner would use, to describe his Swift.

Swift owners are a close knit community; they each know that when driving into the sunset, they are all one, all for the Swift and the Swift for all.  In order to commemorate such a group of people, we present to you “We the Swift”, a community of Swift owners who share that special bond with their cars and feel that there is nobody like them. Keep coming back to this space to learn more about the “We the Swift” community. 

“Let us step into the night and pursue that flighty temptress, adventure.” - J.K Rowling

The usual monotonous routine of waking up, going to office and coming back home, over and over again, week after week, can get to you. Hence, we need some adventure in our lives. The best way to feel that rush of adrenaline pumping through every vein of your body, and the beads of sweat breaking at your brow is by undertaking an adventure sport. We have spoken in the past about how the Swift owner is fearless and a risk taker, and how these qualities would greatly help any Swift owner looking to attempt an adventure sport.

We have also spoken about more popular adventure sports like sky diving and bungee jumping in a previous post. However, let’s now take a look at those unheard, crazier then crazy adventure sports which would make even the most brave and bold people flinch.

Volcano Boarding: Just the thought of a volcano instantly gives one the feeling of chaos and destruction. Ever imagined what it would feel like to race down the throat of an active 2,380 ft volcano high at a speed of well over 80kmph? Head to the foothills of the Nicaragua’s Cerro Negro Mountains to find out what this new craze is all about.

Limbo Skating: Limbo Skating is basically the art of skating below cars, however impossible a task this may seem, it can be done. Wonder kid Aniket Chindak set the record for limbo skating below beneath 57 cars when he was just six years old.

Cliff Diving:  Cliff diving takes the relatively simple task of diving to a whole new level. As the name suggests, cliff diving requires one to perform an acrobatically perfect dive into a water body, being meters above the ground. Such an experience would definitely last a lifetime. Cliff Diving originated in Hawaii thousands of years ago when the king asked his men to dive into the water from high cliffs without causing a splash, in order to prove their loyalty towards him. This sport has now become the rage and people from all over are flocking to get a taste of what it’s all about.

These are just a few of the many crazy adventure sports which are becoming popular by the day. Keep coming back to this space in order to learn of more crazy and wacky adventure sports you can try a hand at.

The quality is remembered long after the price is forgotten -Sir Henry Royce

Sir Henry Royce, who along with Charles Rolls founded Rolls-Royce.

Much has been spoken about the close knit relationship between a Swift owner and his Swift. Now let’s look at a person who is living proof of everything we have spoken about.  

Mr. Narendar Singh, a 40 year old TCS executive, had pondered over the thought of buying a second car for quite sometime now. Being a Swift (petrol variant) owner already, his wife and kids urged him to explore his options, since the Indian automobile market today, offers one an array of cars to choose from.

On the insistence of his family he checked out various other hatchbacks in his desired segment and budget. But every car he saw and test drive lacked that special something which he was so familiar with. Some lacked space and some had poor mileage, all in all he couldn’t find a worthy counterpart for his Swift.

After lots of thought and contemplation, Mr. Singh made up his mind, and went ahead and booked another Swift (diesel variant) for his family. Owning two cars of the same model may sound ridiculous to some, but if you love and know your car inside out, it is a sensible and logical decision, as buying a car involves a lot of money, and nobody wants to buy the wrong car and regret it for years to come.

Mr. Singh is one of the many Swift owners who would never be happy driving anything else. When asked why he chose to buy another Swift instead of the numerous other options he exclaimed "On all counts, I found Swift better than the others at that price. Also, as a Swift owner, I am 100% satisfied with the car,"

Source: http://articles.economictimes.indiatimes.com/2012-08-19/news/33262526_1_maruti-suzuki-s-manesar-manesar-plant-swift-bookings

Some men take good care of a car; others treat it like one of the family.

We’ve all heard of boys and their toys, it’s a commonly used phrase to describe how as a boy grows into a man, action figures make way for cars and other cool gadgets. However cars top the list, rarely would you meet a guy who isn’t into cars and who doesn’t already have a list of the top ten cars he wishes to own already prepared and thought through. The relationship of a man and his car is far beyond that of a person and an inanimate object, it’s a relationship that is based on love, respect and pride. As they say a man’s car reflects him as a person. For many, the Swift has proven to be that dream car and being the only car in the Indian market to ever win two ICOTY (Indian car of the year) awards, its no surprise why!

Take a look at one instance of a Swift owner talking about his swift with utmost pride and passion by writing a travelogue of a road trip he recently made in his car. This is what Mr. Deepak Kajal from New Delhi had to say after his first road trip in his prized swift.

“I quickly finished mywork in the evening and headed towards Mussoorie again as I was free for nexttwo days arose to surprise that my beast (my swift) climbed all the way in thethird gear, that showed the power my car possessed. I reached Mussoorie ataround 6 pm and again to my surprise one of mycousin(who was already there with his team trip) found me there. We simplybooked a room near Ghandhi chowk and next day enjoyed Kempty falls, Sir GeorgeEverest House (It was the most amazing point that thrilled both of us as the wayto reach there was full of pits, stones, sloppy and slippery but for my Swiftit was nothing) and the view from Everest View point was astonishing. We spendsome three hours sitting on the cliff must say that if you’re in Mussoorie youmust visit this place. Finally I started forDelhi at about 2130 hrs and reach home at about 0300 hrs in the early morning.The performance by my Swift VDI was superb and made me start planning roadtrips to other destinations like Manali and Rohtang.”

This experience shows us how a Swift never disappoints its owner and in this case, drives its owner to think about future plans to make and destinations to visit. This is one of the several reasons why the Swift is the most sought after car in its segment and will always be the epitome in its segment.

Without music life would be a mistake -Friedrich Nietzsche

This was a quote by one of the most famous philosophers ever to walk the face of the planet. Music is all around us in so many different forms, whether it’s the bird chirping when you wake up every morning or the sound of the rain pouring down while you’re trying to sleep, there is music of some form in everything you hear. Music brings us all together; it rids one of all boundaries, discriminations and barriers. You can sit down with your grandfather and enjoy a song with him, even if you have nothing to talk about. Music is the easiest way to connect with a person.

Each of us have met a fair share of people and only struck a conversation with them based on their music choice and taste. Apart from the fantasy of growing up and becoming a cricketer, pilot or doctor, I’m sure the one thing most of us wanted to be was a rockstar. Just to live your whole life playing your instrument and creating music and lyrics is a fantasy which we have all seen ourselves live. And let’s not forget the all the attention, money and the fact that you’re doing something you love, that comes hand in hand with being a famous musician.

In India we have some form of music in everything we do, whether it’s a wedding ceremony or a prayer meeting, music is always a major part of the ordeal. Even every time we go out to a club or for a party the first thing that makes or breaks the party is the music. This shows us how music is used to enhance and boost every situation. There are music festivals held the world over for music lovers of literally every different genre. How boring would life be without music? There would be nothing to help us feel, and to inspire us to be better then what we are. Music stirs every emotion within us and so often we get the feeling of complete awe after listening to a song.

Musicians write and sing about everything from love to politics, certain artists have made a tremendous difference politically and culturally, the best examples being Bob Dylan and Bob Marley. Their music will live on within the hearts of others for generations.

Bob Marley, Live in Concert

Even when we’re driving, the best thing to do is just turn on your stereo and turn up the volume. The feeling of driving on a nice open road while listening to your favorite song or artist is the closest it gets to bliss, so come be a part of the Swift life by sharing with us your favorite song when you’re stepping on the gas while cruising across the highway. 

Also, check out the latest issue of the Swift life magazine on our facebook page which is a tribute to all our favorite artists who helped make this world a happier place with their beautiful lyrics and harmonies. So in the words of the legendary Jim Morrison of The Doors, “yeah, keep your eyes on the road, your hand upon the wheel...”

Swift Life, July Edition.

Live the Swift Life

We have spoken at great length about the personality of a Swift owner in our previous posts. About how a Swift owner would never shy away from a challenge and how the bond between him and his Swift is a lot more than that of just a car and its owner. That’s why a Swift owner would never do anything to damage or harm his Swift and his Swift would never give up on him in the direst of situations. This is what makes a Swift owner a risk taker by nature and 2012 is all about taking those risks and living the Swift life.

There are several adventure sports which adrenaline junkies thrive on, it gives one the feeling of being superhuman and performing acts that require a nerve of steel and a will to pull off the impossible. Let’s take a look at one of the most popular adventure sports, bungee jumping.  

Most people get a thrill out of jumping off a really high diving board into the pool but imagine the adrenaline rush when you jump off a structure that’s soars to the sky. Standing on the edge of a mountain with just the elastic chord tied to your ankles, and taking one look all around you to admire the view that engulfs you. After that all you hear is the final countdown and all that’s left, is to take the leap of faith and feel like a bird, free-falling through the clouds at uncontrollable speeds. The thrill lies in the jump itself and the rebounds once you’ve reached the end of your fall. There are several great places to bungee jump, the Royal Gorge Bridge in Colorado stands at 1,053 feet and is the tallest suspended bridge in the world, now picture jumping of that structure, can you even imagine the rush that would give you?

Royal Gorge Bridge, Colorado

If you want to make sure whether you will be able to handle the bungee experience, you could head over to Rishikesh, which has India’s highest bungee platform, which stands at 83 meters. This would be a good start to see whether you have the will and the nerves to survive a bungee jump.

So what are you waiting for? Get out of that rut and stop leading a monotonous life. Take a risk every once in a while and experience the thrills and adventure that you would never be able to sitting at your desk the entire day. Live a little extra for yourself and be a part of the Swift life.