“Accept the challenges so that you can feel the exhilaration of victory”

Victory for some isn’t an option but the only way forward. The attitude which a handful of people possess, one that screams out never say die, is what drives these people forward to achieve everything they set their sights on. For these people defeat is something unheard of. Victory is the end all of everything, and performance is always at an absolutely optimum level. The only goal in context to the task at hand is, hitting the bull’s-eye.

The same can be said about the Maruti Swift and a Swift owner, forfeit and defeat are words that have no meaning to them and the only way forward is triumph. The Swift is a car, which leaves anybody who looks at it in complete awe and creates a wave of envy towards the person sitting in the driver’s seat. The personality the Swift possesses is a mix bag of power, performance and safety all nestled into one beautiful and mesmerizing car which we see today.

The Swift won the extremely prestigious Indian Car of the Year (ICOTY) award for 2012, this was across all the car segments and proves how superior the Swift really is. The ICOTY award is the most prominent and prestigious award in the Indian auto car industry as, a jury of people across all the major automobile bodies such as top gear, autocar, overdrive etc come up with a collaborative decision as to which the Indian Car Of The Year (ICOTY) should be. The Swift has won this award once before in 2006 when it was first launched.

Winning such prestigious awards again just shows how this car has always been the epitome, not only in its segment but also across the entire automobile industry. There is obviously a reason as to why you see a Maruti Swift on literally every nook and corner of every street across the country.