The quality is remembered long after the price is forgotten -Sir Henry Royce

Sir Henry Royce, who along with Charles Rolls founded Rolls-Royce.

Much has been spoken about the close knit relationship between a Swift owner and his Swift. Now let’s look at a person who is living proof of everything we have spoken about.  

Mr. Narendar Singh, a 40 year old TCS executive, had pondered over the thought of buying a second car for quite sometime now. Being a Swift (petrol variant) owner already, his wife and kids urged him to explore his options, since the Indian automobile market today, offers one an array of cars to choose from.

On the insistence of his family he checked out various other hatchbacks in his desired segment and budget. But every car he saw and test drive lacked that special something which he was so familiar with. Some lacked space and some had poor mileage, all in all he couldn’t find a worthy counterpart for his Swift.

After lots of thought and contemplation, Mr. Singh made up his mind, and went ahead and booked another Swift (diesel variant) for his family. Owning two cars of the same model may sound ridiculous to some, but if you love and know your car inside out, it is a sensible and logical decision, as buying a car involves a lot of money, and nobody wants to buy the wrong car and regret it for years to come.

Mr. Singh is one of the many Swift owners who would never be happy driving anything else. When asked why he chose to buy another Swift instead of the numerous other options he exclaimed "On all counts, I found Swift better than the others at that price. Also, as a Swift owner, I am 100% satisfied with the car,"

Source: http://articles.economictimes.indiatimes.com/2012-08-19/news/33262526_1_maruti-suzuki-s-manesar-manesar-plant-swift-bookings